Bull’s Eye
A ‘saucy’ shoot
In a world full of sauces, it takes a lot to make one stand out from the rest.
Classic American products? Yes please. As soon as I got my eye on this, I knew exactly what the end result would look like. A look into the fine design details makes all the difference.
The BOLD font, colours and overall design makes it even more enjoyable to capture.
Make it stand out.
Light it up
No different from every shoot, lighting with this was crucial. A planned out end result requires planning for even the finest detail such as the textures you want to showcase.
Preserve the identity
Although details, lighting and design is important. There’s nothing more important than preserving the brand identity and culture.
I love how they labelled the flavour as ‘original’. It gives a feeling of a homemade and carefully crafted product. It reminds you of a brand built on culture and retains traditional values.